Ana Fernández / SEO
Free resources
Resource of the week 3 minutes

The same audit I charge enterprise clients for, in 12 questions

Almost every marketing team knows their SEO could be better, but very few can say precisely where they stand today. This assessment compresses the full criteria of an enterprise audit into three minutes and gives you a number, a level and a roadmap.

  • A score out of 24 and your real level, from reactive to strategic
  • A breakdown across four dimensions, not a single vague number
  • Includes AI visibility, the dimension where nearly everyone fails
  • Concrete recommendations on what to move first
Take the free assessment Free. Just name and email.
Result preview
14/ 24 points

Level 3 · Consistent

Technical SEO5/6
Content4/6
Business and reporting4/6
AI visibility1/6

Illustrative example. Your result also includes recommendations on what to prioritize at your level.

What it measures

Four dimensions, three questions each

01

Technical SEO

How often you check site health, whether SEO joins migrations in time, and whether you know what share of your indexed URLs actually drives traffic.

02

Content

How you decide what to create, what happens to older content, and whether every piece has a goal it's reviewed against after publishing.

03

Business and reporting

What reaches leadership, whether SEO has its own budget, and what happens inside the company when organic traffic drops.

04

AI visibility

Whether you know if ChatGPT or Gemini recommend your brand, whether you track that traffic separately, and whether content is built to be cited.

I tested it with several teams before publishing it, and one pattern repeats every time: the dimension where most people fail is AI visibility.

Most have never checked whether ChatGPT recommends their brand, and few track assistant-driven traffic separately. It's the widest gap we're seeing in companies today, and almost no SEO tool measures it yet.

Ana Fernández, enterprise SEO consultant

The levels

From reactive to strategic

0 to 6 points

Level 1 · Reactive

SEO only shows up when something breaks.

7 to 12 points

Level 2 · Building

Practices exist, but they depend on people rather than processes.

13 to 18 points

Level 3 · Consistent

Processes are running and SEO has a seat at the table.

19 to 24 points

Level 4 · Strategic

SEO operates as market intelligence, not an isolated channel.

The story behind it

Many companies feel they do SEO but cannot tell whether they are just starting or one step from scaling. Without that, it is hard to decide where to invest.

These 12 questions are the ones I ask in my first conversation with a team. The answers show where the bottleneck is.

Ana Fernández

Ana Fernández

Senior SEO Consultant at Previsible · Founder of My Rank Lab

~100

companies advised

1B+

visits generated

Fortune 500

and Y Combinator startups

Who it is for

  • Marketing leaders who want an honest snapshot of the channel
  • Teams planning next year
  • Companies evaluating outside advisory

What you walk away with

In 3 minutes you know your maturity level and which dimension to move first.

Start here

Your assessment in 3 minutes

Drop your name and email and the assessment unlocks instantly on this page. No waiting for an email.

Free resource · unlock with your email

SEO Maturity Assessment

12 questions, 3 minutes. Find out your company's SEO maturity level and what to move first.

By signing up you accept receiving emails from Ana Fernández SEO. We handle your data per our privacy policy.

Frequently asked questions

How long does the assessment take?+

About 3 minutes. It's 12 single-choice questions, one per screen, with a back button in case you want to change an answer.

Do I need Search Console or analytics access to answer?+

No. The questions assess processes and organizational maturity, not specific metrics. You can answer from what you already know about how your team works.

What kind of company is it for?+

It's built on the criteria I use in enterprise audits, so it fits best companies with a marketing team, a large site and several stakeholders. It's still useful for mid-sized teams that want to prioritize.

What do I get at the end?+

Your score out of 24, your maturity level (from reactive to strategic), a breakdown across the four dimensions, and recommendations on what to move first.

Do you store my answers?+

No. The assessment runs entirely in your browser and answers are never stored. We only ask for name and email to give you access and to let you know when the next resource goes live.

Want the full audit version?

The assessment tells you where you are. An enterprise audit tells you exactly what to do, with priorities, estimated impact and a quarterly plan.

Let's talk

Guide

What SEO maturity means

SEO maturity measures how integrated the organic channel is in operations: processes, owners, measurement tied to revenue and coordination with product and content.

The 4 dimensions the test evaluates

Each answer scores one of four dimensions.

Technical SEO

Whether engineering considers SEO in every release and templates are validated before launch.

Content

Whether there is a cluster strategy, a sustained calendar and a refresh process.

Business and measurement

Whether SEO is measured in leads, sales or revenue with its own budget and goals.

AI visibility

Whether the brand monitors how ChatGPT, Gemini and AI Overviews mention it.

How to read your result

You land at an initial, developing, established or advanced level, with your weakest dimension flagged. That dimension is usually the best focus for next quarter.

Framework built by Ana Fernández, an SEO and GEO consultant who has advised around 100 companies across Latin America, the US and Europe. About Ana·See our service: Organic advisory

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