SEO content calendar: free 12-week plan generator

Your quarterly content calendar, in a minute

Most editorial calendars are built on intuition and collapse by month two. This generator takes your publishing cadence, your clusters and your goal, and returns a 12-week plan with the funnel stage and the content type that belongs in every week.

Real cadence: 2, 4 or 8 pieces per month

Up to 3 topic clusters rotating week by week

Funnel mix tuned for traffic or for leads and sales

Copy the tab-separated plan or download the CSV

Open the generator free No cost. Just your name and email.

From a brainstorm to a plan you can actually execute

A cadence you can hold

Pick 2, 4 or 8 pieces per month and the plan spreads publishing across every week of the quarter.

Funnel driven by your goal

Traffic and leads are not planned the same way. The awareness, consideration and decision mix shifts with the goal you choose.

Ready for your spreadsheet

Copy the tab-separated plan or download the CSV and paste it into the editorial calendar your team already uses.

Frequently asked questions

How does the generator decide the funnel mix?+

It follows your goal. Traffic loads awareness with a 50/30/20 split. Leads or sales shift the mix to 20/40/40 to push consideration and decision content.

Why only 2, 4 or 8 pieces per month?+

Those are the cadences that actually hold: biweekly, weekly and twice a week. Picking a sustainable rhythm matters more than publishing a lot for one month and disappearing.

What if I only work one cluster?+

The plan assigns all 12 weeks to that cluster and rotates funnel stages so you build topical depth instead of scattering effort.

Can I move the plan to my spreadsheet?+

Yes. Copy plan puts it on your clipboard as tab-separated text, ready to paste into Google Sheets or Excel, and Download CSV builds the file in your browser.

Do you store what I type?+

No. The generator runs entirely in your browser. We only ask for your name and email to give you access.

Need an editorial plan across several markets?

On enterprise projects we build the calendar with your real data, by cluster, country and intent, connected to the business value of every product line.

Let's talk

Guide

What an SEO content calendar needs

An SEO content calendar ties each piece to a topic cluster, a search intent and a funnel stage. That way every post builds authority on a topic and pushes a measurable business goal.

Calendars that work have four columns at minimum: week, cluster, funnel stage and content type.

How the generator builds the plan

The generator spreads pieces across 12 weeks based on three decisions.

Publishing pace

2, 4 or 8 pieces a month. A sustainable pace over a full quarter outperforms a burst followed by silence.

Topic clusters

Up to five topics. The plan rotates clusters to build depth and internal links between pieces on the same topic.

Quarterly goal

Traffic, leads or sales. For traffic the mix is 50/30/20 across discovery, consideration and decision. For leads or sales it moves to 20/40/40.

Which content type to use at each stage

Discovery works with guides, definitions and original data studies. Consideration with comparisons, criteria lists and use cases. Decision with pricing pages, competitor alternatives, calculators and case studies.

If you also work on AI visibility, prioritize pieces with direct answers in the first paragraph, tables and sourced data.

Framework built by Ana Fernández, an SEO and GEO consultant who has advised around 100 companies across Latin America, the US and Europe. About Ana·See our service: Content and on-page