Keyword prioritizer: how to prioritize SEO keywords (free)

Which keyword to chase first, with actual criteria

Sorting keywords by volume is the fastest way to burn a quarter. This prioritizer combines monthly volume with business value, real competition and production effort, scores every keyword and tells you which ones to chase now, which to leave for later and which to drop.

Editable table: add your keywords and their real volumes

Automatic score weighing value, competition and effort

A suggestion per row: chase now, later, or review and drop

CSV export to paste straight into your content plan

From a long list to a defensible roadmap

Four variables, not one

Monthly volume, business value, competition and production effort. Volume alone was never enough to decide.

Automatic score

Every row recalculates instantly and the table sorts by score, from the most profitable keyword to the least.

One decision per keyword

Chase now, later, or review and drop, based on the tier each keyword falls into within your own list.

Frequently asked questions

What data do I need to use it?+

Just the keyword and its monthly volume, which you can pull from Ahrefs, Semrush or Google's planner. Business value, competition and effort are scored by you on a 1 to 3 scale.

How is the score calculated?+

We add business value, competition and effort, then multiply that total by the logarithm of the volume. The logarithm stops one huge but unwinnable keyword from hijacking the whole roadmap.

Why are competition and effort scored in reverse?+

Because on this scale 3 is always better. Competition 3 means low competition and effort 3 means low effort, so a high score is a valuable keyword you can actually win.

Can I export the result?+

Yes. The Export CSV button downloads the full table with scores and suggestions so you can paste it into your content plan or quarterly roadmap.

Do you store my keywords?+

No. The tool runs entirely in your browser. We only ask for your name and email to give you access.

Need to prioritize a universe of thousands of keywords?

On enterprise projects we build the prioritization model with your real data, by cluster, country and intent, and connect it to the business value of each line.

Let's talk

Guide

Why prioritizing keywords by volume alone fails

A high-volume keyword can bring visitors who never buy, and one with 90 searches a month can bring customers every week. Good prioritization crosses demand with business value and the cost of ranking.

The 4 scoring criteria

The prioritizer scores each keyword with four variables.

Monthly volume

Average monthly searches in your market from Keyword Planner, Semrush or Ahrefs.

Business value

How close the search is to a sale or qualified lead. Google Ads CPC is a good signal.

Competition

How hard it is to reach the top 10, based on the sites already ranking.

Effort

Whether you have a page to improve or need new content, templates or development.

How to use the result

Each keyword lands in one of three groups: target now, later or drop. Target-now keywords go into the quarterly calendar and the rest stay in the backlog.

Repeat every quarter with Search Console data, since rankings and value change.

Framework built by Ana Fernández, an SEO and GEO consultant who has advised around 100 companies across Latin America, the US and Europe. About Ana·See our service: SEO strategy

Which keyword to chase first, with actual criteria

From a long list to a defensible roadmap

Four variables, not one

Automatic score

One decision per keyword

Prioritize your keywords now